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Work out what your website needs, compare software options and plan the work behind bookings and customer accounts. These guides explain the choices, the trade-offs and what to check before you commit.
Latest articles
How long does SEO take, and what should you measure?
Waiting for SEO to bring in enquiries? Here's what affects the timescale, what to look for along the way and how to tell whether the work is helping.
How to choose an online booking system for your business
A booking calendar is the easy part. Here's how to choose a system that fits your diary, handles the awkward changes and makes life easier for customers and staff.
Customer portal vs CRM: which does your business need?
Understand the difference between a customer portal and CRM, when to connect them, and how to plan customer access, permissions and staff responsibilities.
Bespoke software vs off-the-shelf: how to choose
Decide whether to buy, configure, connect or build business software. Compare workflow fit, ongoing costs, ownership and support using a practical example.
How to compare website quotes beyond the headline price
Compare website quotes using a practical checklist for scope, content, ownership, hosting, support and ongoing costs before choosing a developer.
What should a small business website include?
A practical guide to the pages, content and enquiry journey a small business website needs, from clear services and real proof to local SEO.
What would make the biggest difference to your business?
Talk through your website, software or systems with us and work out a useful next step.