Product navigation and information
Confusing categories, weak product information and awkward navigation make choosing harder. We organise your catalogue and build product pages that explain options, answer questions and make the next step clear.
Ecommerce website design and development
Give customers a clear path to purchase and your team the tools to handle what happens next. We design and develop online shops, ordering systems and payment journeys around your products, your customers and the way your business works.
Launching your first store, improving Shopify or WooCommerce, or building something bespoke? We can help at every stage.
Online shops, ordering systems and payment development
Your customer wants to find the right product, understand their options and pay with confidence. Your team needs the right information to prepare, fulfil and manage that order.
We consider both sides from the start. The product pages, basket and checkout work together with stock, delivery, collection, payments and the tools your team uses each day.
That could mean a straightforward shop with a clear buying journey. It could mean a bakery releasing limited stock on specific dates, a takeaway managing collection capacity, or a supplier offering customer-specific pricing. The website should support how you sell and how you deliver.
Ecommerce problems we help businesses solve
A shop can look the part and still create problems for customers and staff. We tackle the design, development and operational issues that get in the way of a good ecommerce experience.
Mobile shopping, performance and checkout
Slow pages, difficult mobile layouts, unclear delivery costs and unnecessary checkout steps can interrupt a purchase. We review the journey from browsing to payment and address the points where customers get stuck.
Platform limitations and custom ordering rules
Stock releases, ordering deadlines, product configurations and collection schedules need to behave consistently. We build the rules your business needs into the buying journey and the tools used to manage it.
Manual order administration
Moving orders between inboxes, spreadsheets and separate systems creates repetitive work. We connect the relevant tools and automate agreed tasks so your team has the information needed to act on an order.
Stock, delivery and collection availability
What customers can order needs to reflect what you can provide. We connect availability, fulfilment rules and checkout so customers see suitable options and your team receives clear order details.
Disconnected apps and workarounds
We review what each tool does, where functions overlap and which parts need attention. We can improve an existing setup or bring related functions together through custom development, with the costs and maintenance needs considered as part of the decision.
Store management and future development
We improve the tools used to manage products and orders, and plan the next stage around what your business needs. That can include a better admin experience, new features, integrations or a carefully planned migration.
Bespoke ecommerce functionality and business rules
Choosing a platform is one part of an ecommerce project. Making it work for your business takes a closer look at how products are sold, what customers need and how your team handles each order.
We start with those requirements. When a standard setup leaves your team working around gaps in the system, bespoke development gives us control over how those gaps are addressed. We can shape the customer experience, ordering logic and admin area together, with each part designed to support the others.
Custom product selection and checkout
Customers might need to choose flavours, configure a product, select a collection time, pay a deposit or request a quote. We design those steps around the purchase they are making.
Stock releases, deadlines and fulfilment rules
Release dates, limited quantities, preparation time, ordering deadlines and fulfilment restrictions can be part of the system. Your team can manage the relevant controls through an admin area built for their tasks.
Custom ecommerce administration
For bespoke projects, we build the management tools around what you need to do. That might include managing product releases, changing availability, checking collection orders or preparing information for fulfilment.
Business integrations and ongoing development
We can connect your shop to stock systems, accounting tools, customer records and other software, subject to the access those systems provide. We also consider the features you may need next, so future development has a clear direction.
Scheduled stock releases for The Sunday Bakehouse
Emilia needed her online shop to reflect the way her bakery sells. Alongside the main catalogue, limited releases needed their own dates, available quantities and ordering behaviour.
We built a bespoke ecommerce system with stock-release behaviour tied to specific dates and a dedicated journey for The Little Bake Box. Each monthly release brings together the featured selection, price, remaining availability and ordering deadline.
The rest of the shop follows the bakery’s requirements too: build-your-own boxes, product options, ingredients and allergens, stock controls, collection availability and delivery settings.
Emilia manages the catalogue, orders, collection availability and bake-box releases through a custom admin area. The release system works alongside the everyday shop, giving her control over how each part of the business sells.
Shopify and WooCommerce design and development
We work with Shopify and WooCommerce as well as building bespoke ecommerce systems. Our service covers new stores, improvements to existing shops, custom functionality, integrations and migrations.
The right approach depends on your products, your working processes, your budget and what you need to change. We help you understand the options and develop the route that fits.
New Shopify and WooCommerce stores
We plan, design and build your store around your brand and catalogue, with attention to navigation, product information, mobile shopping, payments and fulfilment.
Improvements to your existing shop
We can review the design, performance, product pages, checkout and administration of your current store, then make focused changes to the areas causing problems.
Custom features and integrations
We develop additional functionality and connect the systems your shop needs to work with. We assess what can be achieved within the platform and where custom development is needed.
Ecommerce migrations
When it is time to move, we plan the transfer of relevant products, content and data, alongside URL changes, redirects, payment setup and launch checks.
What our ecommerce development service includes
We bring ecommerce strategy, design and development together. Each project draws on the areas your business needs, with the scope agreed before development begins.
Strategy and customer journeys
We establish what you sell, who buys it, what helps them decide and what your team needs from an order. That gives the project a practical foundation before we design screens or choose tools.
Ecommerce website design
We create a store that feels like your business, with clear navigation, useful product pages and a consistent experience across mobile, tablet and desktop.
Products, options and pricing
We structure catalogues, categories, variations and bundles so customers understand what they can buy. Custom requirements can include configurable products, wholesale pricing, deposits and quotation journeys.
Baskets, checkout and payments
We build the steps from product selection to payment, including the information customers need, suitable payment methods and clear order confirmation. The payment journey follows the type of sale you are making.
Stock and availability
We develop stock controls and availability rules around your operation. That can include individual product options, limited releases, scheduled availability, pre-orders and ordering deadlines.
Delivery, collection and fulfilment
We account for how an order reaches the customer: delivery areas, collection times, preparation notice, capacity limits and product-specific restrictions. Those details carry through to the order your team receives.
Integrations and automation
We connect ecommerce with relevant business tools, such as stock management, ePOS, accounting and customer systems. Integrations depend on the access available from each system and the tasks you need them to perform.
Ecommerce SEO and performance
We consider search-friendly page structure, product and category content, internal links, metadata and appropriate structured data. Performance work focuses on helping customers browse and buy comfortably across devices.
Migration, launch and ongoing development
We plan data and content moves, test the important buying journeys and help you get familiar with the management tools. We can then support the store and develop further features as your requirements change.
Custom ecommerce admin and order management
The tools behind your shop matter every day. For bespoke ecommerce projects, you get an admin area built around the tasks your team needs to carry out.
That might mean changing products and prices, releasing a new batch, adjusting collection availability, finding an order or preparing a fulfilment list. We design the controls and information around those tasks.
You can manage the agreed day-to-day functions through your admin area, with guidance on how to use them. As the business changes, we can develop the tools further.
Custom takeaway ordering for The Sea Chef
For The Sea Chef in Hexham, online ordering needed to account for the pace of a busy takeaway. Customers needed a clear mobile menu, product variations and extras, secure payment and suitable collection times.
We designed and developed a custom collection-ordering system with availability based on operational rules. Split opening hours, date-specific changes and collection capacity all form part of the journey.
Customers can move from choosing their food to selecting an available collection slot. The business has controls for day-to-day changes to times, stock and ordering levels.
“As busy business owners, it was essential that we could manage the day-to-day running of the website and be able to amend times, stock levels and ordering levels.”
Ecommerce websites for businesses at every stage
We work with businesses across sectors, sizes and stages, from independent sellers to established retailers, wholesalers and organisations with custom ordering needs.
New online shops
We help you plan the catalogue, choose an approach and launch a store your customers and team can use confidently.
Existing ecommerce websites
We review the parts of your current shop that need attention and develop a plan for design, functionality, performance and administration.
Ecommerce growth and migration
We can add new product types, sales channels, pricing rules and integrations, or plan a migration when your requirements call for a different foundation.
Specialist ordering systems
We develop custom ordering, availability and management features for businesses whose sales need particular rules or steps.
Our ecommerce design and development process
1. Ecommerce requirements and discovery
We discuss your products, customers, current systems and working processes. Together, we identify the requirements and the problems the project needs to solve.
2. Platform selection and project planning
We recommend a platform or bespoke build and agree the scope. That includes the buying journey, management tools, integrations and launch requirements.
3. Website design, development and testing
We create the website and its functionality, then test the key journeys: product selection, availability, checkout, payment and the order information your team receives.
4. Launch, training and ongoing support
We prepare the store for launch and show you how to use its management tools. Support and further development can be agreed around the needs of the business.
Ecommerce website development FAQs
Discuss your ecommerce project
Whether you need a new shop, improvements to Shopify or WooCommerce, or a bespoke ecommerce system, we can help you plan the right next step.
Tell us how customers buy, how your team handles orders and where things need to improve. We will help you turn those requirements into a practical ecommerce project.