Web Design & Software Development in Newcastle and the North EastWeb Design & SoftwareDevelopment in Newcastleand the North East

We design and build high-performing websites, custom software and connected business systems for companies across Newcastle, Northumberland and the wider UK.

Abode Carpentry

Abode Carpentry’s kitchen homepage on a MacBook and its project portfolio on an iPhone
Website design & development

TailTrack

TailTrack’s connected booking and scheduling plannerTailTrack’s business dashboard and client booking portal on two phones
Bespoke booking softwareView project

The Sunday Bakehouse

The Sunday Bakehouse’s branded shop, mobile basket and product management screens
Ecommerce & custom developmentView project

Elite Surface Care

Elite Surface Care’s service website displayed across laptop and mobile screens
Website design & local SEOView project

Natch

Natch’s natural dog treat shop displayed on a desktop monitor
Bespoke ecommerce & SEO

The Sea Chef

The Sea Chef’s order reporting dashboard on a laptopThe Sea Chef’s mobile menu and food ordering journey displayed on two phones
Online ordering & business softwareView project

Reboot Your Mind

Reboot Your Mind’s therapy website shown on a laptop and phone
Therapy website designView project

Haltwhistle & District Angling Association

Haltwhistle and District Angling Association’s website featuring the River Tyne
Membership website & workflows

Websites that win work and Software that makes work easier.

At Lineup Digital we pride ourselves on our reviews and customer testimonials. We are proud of our work and genuinely enjoy helping businesses improve the digital parts of their operation. The kind words from our North East and wider UK clients hopefully demonstrate how dedicated to our work we really are.

We contacted Lineup Digital as we wanted a local person who had a better understanding of our business and who would listen to what we needed to give our customers an easy, hassle-free ordering system. As busy business owners, it was essential that we could manage the day-to-day running of the ordering system, amend times, stock levels and ordering levels, and see and print daily and weekly takings. Communication was excellent, and Dan was very responsive and helpful with my questions. We were given a time frame for how long various aspects of the design would take, and we received regular updates. Dan advised us to get a printer and a small tablet as he was aware we lacked space. He was able to source the most cost-effective, reliable equipment within our budget, and it works just as we hoped for. We asked for a simple, effective ordering system where customers could browse, place orders and make safe, secure payments. Dan delivered on every aspect, and we would highly recommend Lineup Digital. Thank you.

Lesley Macbeth

Hexham, Northumberland

View review
Dan has been professional, accessible and super helpful throughout the entire process. He makes every part of the process easy and understandable. I am very grateful, Dan, for all your help. Highly recommend his services.

Natalie Palmer

Hexham, Northumberland

View review
Dan helped redesign a website for us, and his attention to detail and timely turnaround are second to none. A complete breath of fresh air in web design and one of the best guys for your digital needs in Northumberland. Couldn’t recommend him enough :)

Dave Wilks

Newcastle upon Tyne

View review
Dan at Lineup Digital has been fantastic in helping us with a brand-new website. Dan listened to everything we required and created an in-depth, thorough website, along with monthly hosting, for a very reasonable price. Dan is very professional and knowledgeable and has assisted with driving more sales through our business via SEO. He set up an Instagram account and Google Business Profile and synced it all to our Facebook business page. Dan also assisted with advice and ideas to perfect our business page for maximum visibility. Highly recommended. This is actually the second time we have used Lineup Digital, having had a previous website designed and hosted by Dan. He is very easy to contact and deal with, and nothing is too much trouble. Thank you ☺️

Jade Graham

Elite Surface Care · Newcastle Upon Tyne & Northumberland

Dan at Lineup Digital has done a great job on a few software development projects I’ve passed his way. Very pleased with his work. It’s not often you find a developer who’s this responsive, communicates clearly and takes the time to understand what’s needed. Would happily recommend him to any agency looking for a reliable development partner.

Charlie R.

View review
Dan quickly brought me up to speed, offering more insight than I had a right to ask for. He has been super responsive and helpful, with immense patience.

Ian Stevens

Slaley, Northumberland

Very pleased with the two websites Dan prepared for me. Both were delivered on time and to budget, and I would not hesitate to recommend him.

G C

Newcastle upon Tyne

Hi, I'm Dan. 👋

Hi, I'm Dan Bell, founder and lead developer at Lineup Digital.

I've been building websites and software since 2016, working on everything from small business websites to complex software systems.

I started Lineup Digital to help businesses make better use of technology, without the jargon or unnecessary complications. I'm still hands-on with every project, making sure our clients get honest advice, clear communication and work we're genuinely proud of.

Dan Bell, founder of Lineup DigitalFounder and Lead Developer

A North East web agency building more than just good looking websites...

Newcastle upon TyneHexhamPrudhoeGatesheadNorthumberlandTyne & WearTynesideNorth East England

We're Lineup Digital, a web development studio based in Prudhoe, with a proven track record of success with a range of businesses across Newcastle, Northumberland and the wider North East.

We help businesses make better use of technology, whether that's building a website that brings in more enquiries, making it easier for customers to book and pay online, or developing software that takes some of the day-to-day work off your hands.

And because we handle both web design and software development, we can help with much more than just your website. From customer portals and booking systems to internal tools and automation, we can bring everything together and build something that genuinely works for your business.

No juggling different agencies or developers. Just one team that takes the time to understand your business, what you're trying to achieve and how we can help you get there.

Our Services

From websites that bring in more customers to software that makes running your business easier, we build practical digital solutions that help your business grow.

Bookings & Service Flows

Let customers choose the right service, send the right details, book a slot, pay a deposit or request that quote. Software built specifically for your business.

Sea Chef mobile ordering journey on two phones

E-Commerce & Payments

Sell through a clear online journey built around how your business actually sells. No off the shelf solutions here. Built for you.

Flooreal online checkout displayed on a tablet

Portals & Internal Tools

Need something specific for your staff or customers? We can build software for any workflow. Need that all linked into your CRM? No problem. Integrations handled properly.

Stock and sales dashboard displayed on a desktop monitor

Custom Frontends & Backends

We can build a fully custom frontend or backend for any project you could think of. Experts in the whole stack.

Sea Chef admin sidebar on a MacBook

Mobile Apps

Build your mobile app with us. iOS or Android, we have you covered. Experts in mobile app development.

TailTrack app icon displayed on a mobile phone

SEO & AI Search Optimisation

Give AI and search engines a clearer route through your site with crawlable pages, useful content and sound technical foundations. Your new website is going to need some traffic!

SEO analysis and search growth illustration

Our Process

  1. Find what's not working

    We start by looking at how your business currently works, where the main problems are and how things could be better. That might be your current website, how customers get in touch, or the systems you and your team use every day.

  2. Plan the right solution

    We'll work out what makes the most sense for your business. Solutions come in many shapes and sizes. We create you a bespoke plan without the technical jargon. We ensure our clients fully understand in simple terms what we are proposing and how it's going to help them. Transparency and no "nerd-talk" is essential at this stage.

  3. Bring it to life

    Once we've agreed on a plan, we get to work following the timelines and phases we have discussed. We build things in stages, keeping you involved and showing you how everything's coming together, so there are no surprises along the way.

  4. Launch & keep improving

    Once everything is ready, we'll get the work live and make sure you know how to use it. We're always here if you need support, want to make changes or have ideas for what comes next. We pride ourselves on timely communication and our reviews and testimonials should show that.

Let's talk...

Tell us what you'd like to improve. Zero jargon. Zero commitment.