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Let customers choose the right service, send the right details, book a slot, pay a deposit or request that quote. Software built specifically for your business.
Web Design & Software Development in Newcastle and the North EastWeb Design & SoftwareDevelopment in Newcastleand the North East
We design and build high-performing websites, custom software and connected business systems for companies across Newcastle, Northumberland and the wider UK.
Websites that win work and Software that makes work easier.
We help businesses improve the digital parts of their operation, from the website customers see to the systems teams use every day. Whether you need a sharper online presence, a smoother booking flow, a customer portal, or a custom internal tool, we design and build practical solutions that are clear, reliable, and easy to use.
Read all our reviewsLM
We contacted Lineupdigital as we wanted a local person who had a better understanding of our business & who would listen to what we needed to give our customers an easy, hassle free ordering system. As busy business owners it was essential that we could manage the day to day running of the ordering system & be able to amend times, stock levels ,ordering levels & to be able to see & print off daily/weekly takings. Communication was excellent & Dan was very responsive & helpful to my questions. We were given a time frame for how long various aspects of the design would take and we received regular updates. Dan advised us to get a printer & small tablet as he was aware we lacked space. He was able to source the most cost effective, reliable equipment within our budget & it works just as we hoped for. We asked for a simple effective ordering system where customers could browse, place orders & make safe, secure payments. Dan delivered on every aspect and we would highly recommend Lineupdigital. Thank you
Lesley Macbeth
Hexham, Northumberland, Google review
NP
Dan has been professional, accessible and super helpful throughout the entire process. He makes every part of the process easy and understandable. I am very grateful Dan for all your help. Highly recommend his services.
Natalie Palmer
Hexham, Northumberland, Google review
DW
Dan helped redesign a website for us and his attention to detail and timely turnaround are second to none. A complete breathe of fresh air in web design and one of the best guys for your digital in Northumberland. Couldn't recommend enough :)
Dave Wilks
Newcastle upon Tyne, Google review
JG
Dan at LineUp Digital has been fantastic in helping us with a brand-new website. Dan listened to everything we required and created an in-depth, thorough website, along with monthly hosting, for a very reasonable price. Dan is very professional and knowledgeable and has assisted with driving more sales through our business via SEO. He set up an Instagram account and Google Business Profile and synced it all to our Facebook business page. Dan also assisted with advice and ideas to perfect our business page for maximum visibility. Highly recommended. This is actually the second time we have used LineUp Digital, having had a previous website designed and hosted by Dan. He is very easy to contact and deal with, and nothing is too much trouble. Thank you ☺️
Jade Graham
Elite Surface Care, Newcastle Upon Tyne & Northumberland, Google review
IS
Dan quickly brought me up to speed, offering more insight than I had a right to ask for. He has been super responsive and helpful, with immense patience.
Ian Stevens
Slaley, Northumberland, Google review
GC
Very pleased with the two websites Dan prepared for me. Both were delivered on time and to budget, and I would not hesitate to recommend him.
G C
Newcastle upon Tyne, Google review
Founder & Lead Developer
Hi, I'm Dan.
I'm Dan Bell. I started freelancing in 2016 and have spent the last ten years building websites and software. Here at LineUp Digital, we work directly with businesses around the North East to turn unclear websites, awkward software workarounds and disconnected tools into digital foundations that are simpler to use and easier to grow with.
Web design & software development in the North East
A North East web agency built for more than a good-looking website.
We are a Prudhoe-based web and software studio helping businesses across Newcastle, Northumberland and the wider North East improve how they attract customers and manage what happens next.
We design fast, clear and search-ready websites, but our work often goes further. We can connect enquiries to the right workflow, build booking and payment journeys, create customer portals and develop the internal tools your team needs behind the scenes.
Because web design and software development sit under one roof, you do not have to coordinate separate designers, developers and system providers. You get one joined-up project built around your customers, your team and the way your business actually works.
Web Design and Custom Software for Businesses in Newcastle and the North East
E-Commerce & Payments
Sell through a clear online journey built around how your business actually sells. No off the shelf solutions here. Built for you.
Portals & Internal Tools
Need something specific for your staff or customers? We can build software for any workflow. Need that all linked into your CRM? No problem. Integrations handled properly.
Custom Frontends & Backends
We can build a fully custom frontend or backend for any project you could think of. Experts in the whole stack.
Mobile Apps
Build your mobile app with us. iOS or Android, we have you covered. Experts in mobile app development.
SEO & AI Search Optimisation
Give AI and search engines a clearer route through your site with crawlable pages, useful content and sound technical foundations. Your new website is going to need some traffic!
Our Process
We work with you to understand your business and your goals, then design and build a software solution that meets your needs.
Find the Friction
We look at what is slowing things down: the website, the customer journey, the enquiry flow, the admin process, or the tools your team already uses.
Plan the Solution
Not everything needs a full rebuild. The answer might be a redesigned site, a booking flow, an e-commerce setup, a portal, a dashboard, an automation, or a small custom tool.
Build it out
We design and develop in clear stages, so you can see the product taking shape instead of waiting weeks to find out what has been built.
Launch, Handover, Improve
Once it is live, we make sure the site or system is usable, understood, and ready to keep improving as the business learns what works.
Bring the problem.Leave with a solution.
Tell us what is not working and we will help shape a sensible next step.