Product strategy
Turning a broad operational problem into a focused product proposition, audience and roadmap.
Building TailTrack: a SaaS platform for pet-care businesses
TailTrack is a SaaS platform designed to replace the mix of forms, messages, spreadsheets, calendars and payment links used by independent dog walkers and pet sitters. We planned, designed and developed the platform into a live subscription product with connected booking requests, scheduling, payments, pet-care records and a client portal.
Product strategyUX/UI designFull-stack developmentClient portal
Project overview
- Product type
- Pet-care booking and client-management SaaS
- Status
- Live product under continuous development
A product created from a real admin problem
Independent pet-care businesses often grow through reputation and personal service. Their systems tend to grow more gradually: enquiries in messages, client information in forms, walks in a calendar, pet-care notes somewhere else and payments through another tool.
TailTrack began with a straightforward question: what if requests, bookings, payments and pet details were designed as one connected journey from the beginning?
Turning a client requirements into a perfect peice of software
Pet care contains more operational detail than a simple appointment form suggests. The product needed to make this manageable without removing the business owner’s control.
- Collect the right details without an intimidating form.
- Let the business review requests before confirming work.
- Handle recurring rounds and one-off care in one planner.
- Keep care, payment and customer records connected.
- Give each customer a secure, branded portal.
- Keep every business’s branding and records separate.
We prioritised clear review points, connected records and a workflow that could support both recurring work and one-off care without forcing the business into a generic calendar model.
A booking journey built around real decisions
Rather than adding another disconnected tool, we designed the journey as one connected system. It starts with the way each business works, keeps the people, pets and decisions together, then carries the agreed work into planning, payment and care records.
We chose a request-and-review model over uncontrolled self-booking, so availability and suitability remain decisions for the business. The customer sees a clear next action while the business retains the context it needs to respond with confidence.
Planning the product around real customers.
Early product work focused on how pet-care businesses already managed enquiries, bookings and customer records. Conversations and testing with working professionals helped expose where software needed to support judgement rather than remove it.
Build, test and improve the live product
TailTrack moved from workflow mapping and early user feedback into a live SaaS product. Product design, full-stack web development, onboarding, transactional email, subscription journeys and automated regression testing were treated as one delivery process rather than separate projects.
Multi-tenancy
TailTrack is used by separate pet-care businesses, each with its own services, branding, clients, pets and records. We designed it as a multi-tenant SaaS platform rather than an admin panel for one organisation.
That meant making product-wide decisions about permissions, business configuration, branded public routes, secure client access, subscription plans and data relationships that stay understandable as the product grows.
At a technical level, we separated the responsive Next.js frontend from the Laravel application API and PostgreSQL relational data layer. Tenant boundaries are applied through the application model, while cloud deployment, transactional email and end-to-end tests support reliable ongoing releases.
A live product under continuous development
TailTrack is now a live SaaS platform through which independent dog walkers and pet sitters can bring key booking and client-administration tasks into one connected system.
- Branded request forms for new and existing clients.
- Business-controlled booking decisions, offers and waitlists.
- Recurring and one-off scheduling in one planner.
- Connected customer records, Pet Passports and payment tracking.
- A branded customer portal and transactional email updates.
- A tested foundation for ongoing product development.
Launch was not the end of the work. Product feedback, reliability, onboarding and commercial performance continue to shape what is built next.
What TailTrack demonstrates about us
Workflow design
Mapping decisions, exceptions and hand-offs before writing the interface.
Custom web applications
Building a responsive, data-driven product with authentication, business rules and an API-backed architecture.
Customer portals
Giving external users a secure, branded place to submit requests, review activity and manage information.
TailTrack shows how we approach a software project: understand the real workflow, decide what should be automated, design both sides of the experience and build around the complete journey.
Planning a SaaS product, portal or custom system?
Have the problem, but not the complete software brief?
Bring us the workflow, the workarounds and the result your business needs. We will help turn them into a practical product and delivery plan.