Discover
We learn about your business, the services or products you offer and whether your customers are local, regional or further afield.
Lineup Digital provides web design and development for businesses across Northumberland.
From small local service businesses through to e-commerce websites and more complex development projects, we create websites around what the business actually needs to achieve.
That means looking beyond how the website looks and considering how people find it, use it and ultimately become customers.

Different businesses need different things from their websites.
That's why we don't believe every business website should follow the same formula. We'll learn how your business works first, then design around it.
Based in Northumberland does not have to mean limited to local customers.

A trades company, a shop and a hospitality business need different things from a website. We agree the customer journey and the tools behind it before choosing the platform.
Explain your services, show finished work and make it easy to request a quote. Coverage pages reflect the towns and areas your business actually serves.
Explore the serviceA clear catalogue, a usable checkout and the order management you need afterwards. Suitable for a local shop that also wants to sell beyond the county.
Explore the serviceMenus, availability and bookings designed for customers using a phone. Bring the website and the booking process together where it helps your team.
Explore the serviceShow your expertise, answer common questions and make the next conversation straightforward. Add client areas or integrations where the project needs them.
Explore the service
Website and online ordering
A mobile-friendly website with online ordering, secure payments and order management for an independent fish and chip shop.
Hexham

Therapy website
A welcoming website for Helen Bell’s therapy practice, with clear service information and straightforward ways to get in touch.
Prudhoe

Booking and client portal software
A platform for pet-care businesses, bringing service setup, customer bookings, scheduling and client portals together.
Prudhoe
A complete website setup for businesses that need clear content, straightforward updates and a sound technical foundation.
Search engine optimisation helps Google understand your website and connect it with people looking for what you offer. Some agencies focus on the design and leave search visibility until after launch. We consider both from the start.
A website can look beautiful and work perfectly on the inside, but if nobody can find it, it is like opening a great shop in the middle of the desert. Design needs a route to the right visitors.
That is why every build includes the Lineup Digital Core SEO Package: 75+ principles we use while creating your website and checking it before launch.
Once your site is live, we can build on those foundations with a focused SEO campaign around your services, customers and the searches that matter to your business.
75+
Principles behind the Lineup Digital Core SEO Package.
A consistent search foundation, built in from day one.
Getting people to your website is only the start. The experience should be fast, clear and comfortable on the screen they have in front of them.
Navigation, content and forms planned for a phone, with a clear path to an enquiry, booking or purchase.
Lean pages, optimised images and carefully tested journeys help customers get things done without waiting around.
Readable text, considered contrast, clear forms and keyboard-friendly navigation make your website easier to use.
Working with a Northumberland business doesn't mean the website itself needs to think small.
Many local businesses serve customers across the North East, throughout the UK or even internationally.
We can structure your website around the actual areas and customers you want to reach rather than simply focusing on where the business happens to be based.
For businesses whose customers are predominantly local, we can also build stronger local SEO foundations into the website.

We learn about your business, the services or products you offer and whether your customers are local, regional or further afield.
We plan the content and customer journeys, then design and build the website in stages you can review. Functionality follows the agreed scope.
Before launch, we test the enquiry, booking or purchase journey, check mobile layouts and review the website’s technical and search foundations.
You have a direct point of contact after launch. We can agree ongoing maintenance and development as your content, services and business change.
We contacted Lineup Digital as we wanted a local person who had a better understanding of our business and who would listen to what we needed to give our customers an easy, hassle-free ordering system. As busy business owners, it was essential that we could manage the day-to-day running of the ordering system, amend times, stock levels and ordering levels, and see and print daily and weekly takings. Communication was excellent, and Dan was very responsive and helpful with my questions. We were given a time frame for how long various aspects of the design would take, and we received regular updates. Dan advised us to get a printer and a small tablet as he was aware we lacked space. He was able to source the most cost-effective, reliable equipment within our budget, and it works just as we hoped for. We asked for a simple, effective ordering system where customers could browse, place orders and make safe, secure payments. Dan delivered on every aspect, and we would highly recommend Lineup Digital. Thank you.
Lesley Macbeth
Hexham, Northumberland
Dan has been professional, accessible and super helpful throughout the entire process. He makes every part of the process easy and understandable. I am very grateful, Dan, for all your help. Highly recommend his services.
Natalie Palmer
Hexham, Northumberland
Dan has a natural zest and flair for design work and is so efficient. He is professional, responsive and a pleasure to work with. Due to lockdown restrictions, all communication had to be done online. Dan was patient and navigated the problem of not meeting up face to face so well. Delighted with the end result.
Liese Weatherspoon
Prudhoe, Northumberland
We work with businesses in and around Prudhoe that need professional websites without the unnecessary complexity of dealing with a large agency.
We also provide web design for businesses around Hexham, from new websites to redesigns and more involved development projects.
Tell us what you'd like to improve. Zero jargon. Zero commitment.