About us
We're Lineup Digital, a web design and software development studio based in Prudhoe, working with businesses across Newcastle, Northumberland and the wider North East.We help businesses get more out of technology. Whether that's a great-looking website that brings in more customers, a booking system that makes life easier, or bespoke software that saves hours of work behind the scenes.We like to keep things simple. No unnecessary jargon, no overcomplicating things, just honest advice, good communication and solutions that actually make a difference to your business.
Hi, I'm Dan. 👋
Hi, I'm Dan Bell, founder and lead developer at Lineup Digital.
I've been building websites and software since 2016, working on everything from small business websites to complex software systems.
I started Lineup Digital to help businesses make better use of technology, without the jargon or unnecessary complications. I'm still hands-on with every project, making sure our clients get honest advice, clear communication and work we're genuinely proud of.
Founder and Lead Developer
Founder and Lead DeveloperHi, I'm Dan Bell, founder and lead developer at Lineup Digital.
I've been building websites and software since 2016, working on everything from small business websites to complex software systems.
I started Lineup Digital to help businesses make better use of technology, without the jargon or unnecessary complications. I'm still hands-on with every project, making sure our clients get honest advice, clear communication and work we're genuinely proud of.
Over a decade of experience building websites and software.
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Years' experience
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Clients helped

No tech stack scares us.
We're not tied to one platform, framework or way of doing things. Whether you're starting from scratch, improving an existing system or trying to get different technologies working together, we're happy to get stuck in.We've worked with all sorts of technologies over the years. Don't get us wrong, we have our favourites and the ones we would definitely not recommend, but we're always up for a new challenge.Our focus is on finding the right solution for your business, not forcing you to use the tools we prefer.
- Angular
- Babel
- HTML5
- Nuxt
- React
- Solid
- Svelte
- TypeScript
- AdonisJS
- Deno
- .NET
- FastAPI
- Flask
- Laravel
- NGINX
- Postman
- Ruby on Rails
- Spring
- Symfony
- Amazon DynamoDB
- MariaDB
- MySQL
- PostgreSQL
- Redis
- Supabase
- Android Studio
- App Store
- Flutter
- Google Play
- Xcode
- Argo
- Cloudflare
- DigitalOcean
- Git
- GitHub Actions
- Grafana
- Kubernetes
- Railway
- Terraform
- Apple Pay
- Framer
- Joomla
- Magento
- PayPal
- Square
- Strapi
- Umbraco
- Webflow
- WooCommerce
- Databricks
- Hugging Face
- n8n
- TensorFlow
- ClickUp
- Google Analytics
- Algolia
- Mailgun
- Twilio
- Jest
- Puppeteer
- Vitest
- Astro
- GraphQL
- Next.js
- Radix UI
- Redux
- Storybook
- Tailwind CSS
- Vite
- Apache
- Django
- Express
- Fastify
- Kotlin
- NestJS
- PHP
- Python
- Rust
- Swagger
- Drizzle
- Elasticsearch
- MongoDB
- Neo4j
- Prisma
- SQLite
- Android
- Apple
- Expo
- Godot Engine
- Swift
- Amazon Web Services
- Microsoft Azure
- Datadog
- Docker
- GitHub
- Google Cloud
- Jenkins
- PostHog
- Sentry
- Vercel
- Drupal
- Google Pay
- Klarna
- MasterCard
- Shopify
- Squarespace
- Stripe
- Visa
- Wix
- WordPress
- ElevenLabs
- Model Context Protocol
- Ollama
- Zapier
- Figma
- Linear
- MailChimp
- Resend
- Cypress
- Playwright
- Selenium
Plan clearly. Deliver reliably.
You work directly with Dan throughout. We keep communication clear, give honest advice and plan each stage around the commercial goal it needs to support.
Clear decisions
We agree the goal, scope, timings and review points early, so everyone knows what is needed and when.
Sensible solutions
We recommend the right level of website or system for the job, keeping it dependable and straightforward to manage.
Support that lasts
Regular reviews keep delivery moving, while an ongoing working relationship makes future improvements easier to plan.
Website and software clients we have helped.
We build customer-facing websites and the software that helps businesses run behind the scenes. Here are two clients we have helped.

Website and online ordering
The Sea Chef
A customer ordering journey, administration tools and operational print workflow for an independent fish and chip shop in Hexham.
Hexham, Northumberland

Bespoke SaaS platform
TailTrack
A live booking, scheduling and client portal platform designed around the workflows of independent pet-care businesses.
Prudhoe, Northumberland
What our clients say about working with us.
Based here. Working across the UK.
We are based in Prudhoe and work with clients across the UK. We can also arrange in-person meetings across Northumberland, Newcastle, Tyne and Wear and the wider North East.
Get in touch about your project.
Let us know what your business is trying to improve, even if you are not yet sure whether you need a website or a software solution.
Frequently Asked Questions
Who will I work with at Lineup Digital?
You will work directly with me, Dan Bell. I stay involved in discovery, planning, design decisions, development, testing and support. If we need specialist input, I will discuss it with you openly.
How much software experience do you have?
I started freelancing in 2016 and have ten years of experience building websites and software. Before starting Lineup Digital in early 2026, I ran Dan Bell Media and delivered smaller web projects around Prudhoe, Corbridge and Hexham.
Can we meet in person?
Yes. We work remotely with clients across the UK and can arrange in-person meetings around Prudhoe, Northumberland, Newcastle, Tyne and Wear and the wider North East.
How long does a project take?
Smaller website builds are often planned as a close, intensive collaboration over roughly a couple of weeks, adjusted around the client's needs and the content available. Software timescales depend on discovery, scope, integrations and testing requirements.
Does the relationship finish at launch?
It does not have to. We can provide managed hosting, maintenance, technical support and further improvements, based on what your business actually needs.

