About us

We're Lineup Digital, a web design and software development studio based in Prudhoe, working with businesses across Newcastle, Northumberland and the wider North East.We help businesses get more out of technology. Whether that's a great-looking website that brings in more customers, a booking system that makes life easier, or bespoke software that saves hours of work behind the scenes.We like to keep things simple. No unnecessary jargon, no overcomplicating things, just honest advice, good communication and solutions that actually make a difference to your business.

Hi, I'm Dan. 👋

Hi, I'm Dan Bell, founder and lead developer at Lineup Digital.

I've been building websites and software since 2016, working on everything from small business websites to complex software systems.

I started Lineup Digital to help businesses make better use of technology, without the jargon or unnecessary complications. I'm still hands-on with every project, making sure our clients get honest advice, clear communication and work we're genuinely proud of.

Dan Bell, founder of Lineup DigitalFounder and Lead Developer

Over a decade of experience building websites and software.

0+

Years' experience

0+

Clients helped

The Sea Chef administration dashboard displayed on a laptop

No tech stack scares us.

We're not tied to one platform, framework or way of doing things. Whether you're starting from scratch, improving an existing system or trying to get different technologies working together, we're happy to get stuck in.We've worked with all sorts of technologies over the years. Don't get us wrong, we have our favourites and the ones we would definitely not recommend, but we're always up for a new challenge.Our focus is on finding the right solution for your business, not forcing you to use the tools we prefer.

  • Angular
  • Babel
  • HTML5
  • Nuxt
  • React
  • Solid
  • Svelte
  • TypeScript
  • AdonisJS
  • Deno
  • .NET
  • FastAPI
  • Flask
  • Laravel
  • NGINX
  • Postman
  • Ruby on Rails
  • Spring
  • Symfony
  • Amazon DynamoDB
  • MariaDB
  • MySQL
  • PostgreSQL
  • Redis
  • Supabase
  • Android Studio
  • App Store
  • Flutter
  • Google Play
  • Xcode
  • Argo
  • Cloudflare
  • DigitalOcean
  • Git
  • GitHub Actions
  • Grafana
  • Kubernetes
  • Railway
  • Terraform
  • Apple Pay
  • Framer
  • Joomla
  • Magento
  • PayPal
  • Square
  • Strapi
  • Umbraco
  • Webflow
  • WooCommerce
  • Databricks
  • Hugging Face
  • n8n
  • TensorFlow
  • ClickUp
  • Google Analytics
  • Algolia
  • Mailgun
  • Twilio
  • Jest
  • Puppeteer
  • Vitest
  • Astro
  • GraphQL
  • Next.js
  • Radix UI
  • Redux
  • Storybook
  • Tailwind CSS
  • Vite
  • Apache
  • Django
  • Express
  • Fastify
  • Kotlin
  • NestJS
  • PHP
  • Python
  • Rust
  • Swagger
  • Drizzle
  • Elasticsearch
  • MongoDB
  • Neo4j
  • Prisma
  • SQLite
  • Android
  • Apple
  • Expo
  • Godot Engine
  • Swift
  • Amazon Web Services
  • Microsoft Azure
  • Datadog
  • Docker
  • GitHub
  • Google Cloud
  • Jenkins
  • PostHog
  • Sentry
  • Vercel
  • Drupal
  • Google Pay
  • Klarna
  • MasterCard
  • Shopify
  • Squarespace
  • Stripe
  • Visa
  • Wix
  • WordPress
  • ElevenLabs
  • Model Context Protocol
  • Ollama
  • Zapier
  • Figma
  • Linear
  • MailChimp
  • Resend
  • Cypress
  • Playwright
  • Selenium

Plan clearly. Deliver reliably.

You work directly with Dan throughout. We keep communication clear, give honest advice and plan each stage around the commercial goal it needs to support.

Clear decisions

We agree the goal, scope, timings and review points early, so everyone knows what is needed and when.

Sensible solutions

We recommend the right level of website or system for the job, keeping it dependable and straightforward to manage.

Support that lasts

Regular reviews keep delivery moving, while an ongoing working relationship makes future improvements easier to plan.

What our clients say about working with us.

We contacted Lineup Digital as we wanted a local person who had a better understanding of our business and who would listen to what we needed to give our customers an easy, hassle-free ordering system. As busy business owners, it was essential that we could manage the day-to-day running of the ordering system, amend times, stock levels and ordering levels, and see and print daily and weekly takings. Communication was excellent, and Dan was very responsive and helpful with my questions. We were given a time frame for how long various aspects of the design would take, and we received regular updates. Dan advised us to get a printer and a small tablet as he was aware we lacked space. He was able to source the most cost-effective, reliable equipment within our budget, and it works just as we hoped for. We asked for a simple, effective ordering system where customers could browse, place orders and make safe, secure payments. Dan delivered on every aspect, and we would highly recommend Lineup Digital. Thank you.

Lesley Macbeth

Hexham, Northumberland

View review
Dan has been professional, accessible and super helpful throughout the entire process. He makes every part of the process easy and understandable. I am very grateful, Dan, for all your help. Highly recommend his services.

Natalie Palmer

Hexham, Northumberland

View review
Highly recommend. Dan was brilliant throughout the whole process of building my dog grooming website. He created an awesome design which stands out. Even though I wasn’t the easiest customer to work with, Dan was very friendly and understanding. I wouldn’t hesitate to recommend him to anyone.

Magda Moroz

Hexham, Northumberland

View review
Dan did everything I asked to a high standard. I will definitely be using him more in the future. Excellent value for money too. Thank you, Dan.

Kirsty Hodgson Bespoke Estate Agent

Prudhoe, Northumberland

View review
Dan has a natural zest and flair for design work and is so efficient. He is professional, responsive and a pleasure to work with. Due to lockdown restrictions, all communication had to be done online. Dan was patient and navigated the problem of not meeting up face to face so well. Delighted with the end result.

Liese Weatherspoon

Prudhoe, Northumberland

View review
Gets the job done quickly and for a better price than others. Highly recommend.

D. Leech

Newcastle upon Tyne

View review
Dan helped redesign a website for us, and his attention to detail and timely turnaround are second to none. A complete breath of fresh air in web design and one of the best guys for your digital needs in Northumberland. Couldn’t recommend him enough :)

Dave Wilks

Newcastle upon Tyne

View review
Honestly excellent: quick service and quality web design. Would recommend!

Robbie M

Prudhoe, Northumberland

View review
Five stars plus. Highly recommended.

Johny Thear

Prudhoe

View review
Dan at Lineup Digital has been fantastic in helping us with a brand-new website. Dan listened to everything we required and created an in-depth, thorough website, along with monthly hosting, for a very reasonable price. Dan is very professional and knowledgeable and has assisted with driving more sales through our business via SEO. He set up an Instagram account and Google Business Profile and synced it all to our Facebook business page. Dan also assisted with advice and ideas to perfect our business page for maximum visibility. Highly recommended. This is actually the second time we have used Lineup Digital, having had a previous website designed and hosted by Dan. He is very easy to contact and deal with, and nothing is too much trouble. Thank you ☺️

Jade Graham

Elite Surface Care · Newcastle Upon Tyne & Northumberland

View review
Dan has helped with our broken internal tools and is doing an amazing job with our new quote builder tool. Highly recommend Lineup Digital. Nothing is too much trouble.

Felix Anderson

Morpeth, Northumberland

Dan at Lineup Digital has done a great job on a few software development projects I’ve passed his way. Very pleased with his work. It’s not often you find a developer who’s this responsive, communicates clearly and takes the time to understand what’s needed. Would happily recommend him to any agency looking for a reliable development partner.

Charlie R.

View review
Dan quickly brought me up to speed, offering more insight than I had a right to ask for. He has been super responsive and helpful, with immense patience.

Ian Stevens

Slaley, Northumberland

Very pleased with the two websites Dan prepared for me. Both were delivered on time and to budget, and I would not hesitate to recommend him.

G C

Newcastle upon Tyne

Based here. Working across the UK.

We are based in Prudhoe and work with clients across the UK. We can also arrange in-person meetings across Northumberland, Newcastle, Tyne and Wear and the wider North East.

Get in touch about your project.

Let us know what your business is trying to improve, even if you are not yet sure whether you need a website or a software solution.

Contact us

Frequently Asked Questions

Who will I work with at Lineup Digital?

You will work directly with me, Dan Bell. I stay involved in discovery, planning, design decisions, development, testing and support. If we need specialist input, I will discuss it with you openly.

How much software experience do you have?

I started freelancing in 2016 and have ten years of experience building websites and software. Before starting Lineup Digital in early 2026, I ran Dan Bell Media and delivered smaller web projects around Prudhoe, Corbridge and Hexham.

Can we meet in person?

Yes. We work remotely with clients across the UK and can arrange in-person meetings around Prudhoe, Northumberland, Newcastle, Tyne and Wear and the wider North East.

How long does a project take?

Smaller website builds are often planned as a close, intensive collaboration over roughly a couple of weeks, adjusted around the client's needs and the content available. Software timescales depend on discovery, scope, integrations and testing requirements.

Does the relationship finish at launch?

It does not have to. We can provide managed hosting, maintenance, technical support and further improvements, based on what your business actually needs.