About LineUp Digital.

LineUp Digital builds customer-facing websites and bespoke software that helps businesses run behind the scenes. Our owner-led approach keeps planning, delivery and support closely connected, with work focused on clearer customer journeys, less operational friction and digital foundations that are easier to improve.

Founder & Lead Developer

Hi, I'm Dan.

Dan Bell, founder of LineUp Digital

I'm Dan Bell. I started freelancing in 2016 and have spent the last ten years building websites and software. Here at LineUp Digital, we work directly with businesses around the North East to turn unclear websites, awkward software workarounds and disconnected tools into digital foundations that are simpler to use and easier to grow with.

Over a decade of experience building websites and software.

I started freelancing in 2016 and later ran Dan Bell Media, working with businesses around Prudhoe, Corbridge and Hexham. I started LineUp Digital in 2026 to bring that website and software work together under one name.

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Years' experience

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Clients helped

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How we do it

We work across the full web stack.

We design the customer-facing interface and engineer the systems behind it, including APIs, relational data, permissions, integrations, testing and deployment. We choose the stack around the job rather than forcing every project into the same mould.

  • Angular
  • Babel
  • HTML5
  • Nuxt
  • React
  • Solid
  • Svelte
  • TypeScript
  • AdonisJS
  • Deno
  • .NET
  • FastAPI
  • Flask
  • Laravel
  • NGINX
  • Postman
  • Ruby on Rails
  • Spring
  • Symfony
  • Amazon DynamoDB
  • MariaDB
  • MySQL
  • PostgreSQL
  • Redis
  • Supabase
  • Android Studio
  • App Store
  • Flutter
  • Google Play
  • Xcode
  • Argo
  • Cloudflare
  • DigitalOcean
  • Git
  • GitHub Actions
  • Grafana
  • Kubernetes
  • Railway
  • Terraform
  • Apple Pay
  • Framer
  • Joomla
  • Magento
  • PayPal
  • Square
  • Strapi
  • Umbraco
  • Webflow
  • WooCommerce
  • Databricks
  • Hugging Face
  • n8n
  • TensorFlow
  • ClickUp
  • Google Analytics
  • Algolia
  • Mailgun
  • Twilio
  • Jest
  • Puppeteer
  • Vitest
  • Astro
  • GraphQL
  • Next.js
  • Radix UI
  • Redux
  • Storybook
  • Tailwind CSS
  • Vite
  • Apache
  • Django
  • Express
  • Fastify
  • Kotlin
  • NestJS
  • PHP
  • Python
  • Rust
  • Swagger
  • Drizzle
  • Elasticsearch
  • MongoDB
  • Neo4j
  • Prisma
  • SQLite
  • Android
  • Apple
  • Expo
  • Godot Engine
  • Swift
  • Amazon Web Services
  • Microsoft Azure
  • Datadog
  • Docker
  • GitHub
  • Google Cloud
  • Jenkins
  • PostHog
  • Sentry
  • Vercel
  • Drupal
  • Google Pay
  • Klarna
  • MasterCard
  • Shopify
  • Squarespace
  • Stripe
  • Visa
  • Wix
  • WordPress
  • ElevenLabs
  • Model Context Protocol
  • Ollama
  • Zapier
  • Figma
  • Linear
  • MailChimp
  • Resend
  • Cypress
  • Playwright
  • Selenium

Reliable delivery

Plan clearly. Deliver reliably.

You work directly with Dan throughout. We keep communication clear, give honest advice and plan each stage around the commercial goal it needs to support.

Clear decisions

We agree the goal, scope, timings and review points early, so everyone knows what is needed and when.

Sensible solutions

We recommend the right level of website or system for the job, keeping it dependable and straightforward to manage.

Support that lasts

Regular reviews keep delivery moving, while an ongoing working relationship makes future improvements easier to plan.

Client reviews

What our clients say about working with us.

LM
We contacted Lineupdigital as we wanted a local person who had a better understanding of our business & who would listen to what we needed to give our customers an easy, hassle free ordering system. As busy business owners it was essential that we could manage the day to day running of the ordering system & be able to amend times, stock levels ,ordering levels & to be able to see & print off daily/weekly takings. Communication was excellent & Dan was very responsive & helpful to my questions. We were given a time frame for how long various aspects of the design would take and we received regular updates. Dan advised us to get a printer & small tablet as he was aware we lacked space. He was able to source the most cost effective, reliable equipment within our budget & it works just as we hoped for. We asked for a simple effective ordering system where customers could browse, place orders & make safe, secure payments. Dan delivered on every aspect and we would highly recommend Lineupdigital. Thank you

Lesley Macbeth

Hexham, Northumberland, Google review

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NP
Dan has been professional, accessible and super helpful throughout the entire process. He makes every part of the process easy and understandable. I am very grateful Dan for all your help. Highly recommend his services.

Natalie Palmer

Hexham, Northumberland, Google review

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MM
Highly recommend. Dan was brilliant throughout the whole process of building my dog grooming website. He created an awesome design which stands out. Even though I wasn’t the easiest customer to work with, Dan was very friendly and understanding. I wouldn’t hesitate to. recommend to anyone.

Magda Moroz

Hexham, Northumberland, Google review

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KH
Dan did everything I asked to a high quality, I will definitely be using him more in the future. Excellent value for money too. Thank you Dan

Kirsty Hodgson Bespoke Estate Agent

Prudhoe, Northumberland, Google review

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LW
Dan has a natural zest and flare for design work and is so efficient. He is professional, responsive, and a pleasure to work with. Due to lockdown restrictions all communication had to be done online. Dan was patient and navigated the problem of not meeting up face to face so well. Delighted with end result.

Liese Weatherspoon

Prudhoe, Northumberland, Google review

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DL
Gets the job done quick and for a better price than others, highly recommend.

D. Leech

Newcastle upon Tyne, Google review

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DW
Dan helped redesign a website for us and his attention to detail and timely turnaround are second to none. A complete breathe of fresh air in web design and one of the best guys for your digital in Northumberland. Couldn't recommend enough :)

Dave Wilks

Newcastle upon Tyne, Google review

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RM
Honestly excellent, quick service and quality web design would recommend!

Robbie M

Prudhoe, Northumberland, Google review

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JT
5 star plus Highly recommended

Johny Thear

Prudhoe, Google review

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JG
Dan at LineUp Digital has been fantastic in helping us with a brand-new website. Dan listened to everything we required and created an in-depth, thorough website, along with monthly hosting, for a very reasonable price. Dan is very professional and knowledgeable and has assisted with driving more sales through our business via SEO. He set up an Instagram account and Google Business Profile and synced it all to our Facebook business page. Dan also assisted with advice and ideas to perfect our business page for maximum visibility. Highly recommended. This is actually the second time we have used LineUp Digital, having had a previous website designed and hosted by Dan. He is very easy to contact and deal with, and nothing is too much trouble. Thank you ☺️

Jade Graham

Elite Surface Care, Newcastle Upon Tyne & Northumberland, Google review

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FA
Dan has helped with our broken internal tools and is doing an amazing job with our new quote builder tool. Highly recomend Lineup Digital, nothing is too much trouble.

Felix Anderson

Morpeth, Northumberland, Google review

IS
Dan quickly brought me up to speed, offering more insight than I had a right to ask for. He has been super responsive and helpful, with immense patience.

Ian Stevens

Slaley, Northumberland, Google review

GC
Very pleased with the two websites Dan prepared for me. Both were delivered on time and to budget, and I would not hesitate to recommend him.

G C

Newcastle upon Tyne, Google review

Where we work

Based here. Working across the UK.

We are based in Prudhoe and work with clients across the UK. We can also arrange in-person meetings across Northumberland, Newcastle, Tyne and Wear and the wider North East.

Get in touch about your project.

Let us know what your business is trying to improve, even if you are not yet sure whether you need a website or a software solution.

Contact us

Frequently Asked Questions

Who will I work with at LineUp Digital?

You will work directly with me, Dan Bell. I stay involved in discovery, planning, design decisions, development, testing and support. If we need specialist input, I will discuss it with you openly.

How much software experience do you have?

I started freelancing in 2016 and have ten years of experience building websites and software. Before starting LineUp Digital in early 2026, I ran Dan Bell Media and delivered smaller web projects around Prudhoe, Corbridge and Hexham.

Can we meet in person?

Yes. We work remotely with clients across the UK and can arrange in-person meetings around Prudhoe, Northumberland, Newcastle, Tyne and Wear and the wider North East.

How long does a project take?

Smaller website builds are often planned as a close, intensive collaboration over roughly a couple of weeks, adjusted around the client's needs and the content available. Software timescales depend on discovery, scope, integrations and testing requirements.

Does the relationship finish at launch?

It does not have to. We can provide managed hosting, maintenance, technical support and further improvements, based on what your business actually needs.