About LineUp Digital.
LineUp Digital builds customer-facing websites and bespoke software that helps businesses run behind the scenes. Our owner-led approach keeps planning, delivery and support closely connected, with work focused on clearer customer journeys, less operational friction and digital foundations that are easier to improve.
Founder & Lead Developer
Hi, I'm Dan.

I'm Dan Bell. I started freelancing in 2016 and have spent the last ten years building websites and software. Here at LineUp Digital, we work directly with businesses around the North East to turn unclear websites, awkward software workarounds and disconnected tools into digital foundations that are simpler to use and easier to grow with.
Over a decade of experience building websites and software.
I started freelancing in 2016 and later ran Dan Bell Media, working with businesses around Prudhoe, Corbridge and Hexham. I started LineUp Digital in 2026 to bring that website and software work together under one name.
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Years' experience
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Clients helped

How we do it
We work across the full web stack.
We design the customer-facing interface and engineer the systems behind it, including APIs, relational data, permissions, integrations, testing and deployment. We choose the stack around the job rather than forcing every project into the same mould.
- Angular
- Babel
- HTML5
- Nuxt
- React
- Solid
- Svelte
- TypeScript
- AdonisJS
- Deno
- .NET
- FastAPI
- Flask
- Laravel
- NGINX
- Postman
- Ruby on Rails
- Spring
- Symfony
- Amazon DynamoDB
- MariaDB
- MySQL
- PostgreSQL
- Redis
- Supabase
- Android Studio
- App Store
- Flutter
- Google Play
- Xcode
- Argo
- Cloudflare
- DigitalOcean
- Git
- GitHub Actions
- Grafana
- Kubernetes
- Railway
- Terraform
- Apple Pay
- Framer
- Joomla
- Magento
- PayPal
- Square
- Strapi
- Umbraco
- Webflow
- WooCommerce
- Databricks
- Hugging Face
- n8n
- TensorFlow
- ClickUp
- Google Analytics
- Algolia
- Mailgun
- Twilio
- Jest
- Puppeteer
- Vitest
- Astro
- GraphQL
- Next.js
- Radix UI
- Redux
- Storybook
- Tailwind CSS
- Vite
- Apache
- Django
- Express
- Fastify
- Kotlin
- NestJS
- PHP
- Python
- Rust
- Swagger
- Drizzle
- Elasticsearch
- MongoDB
- Neo4j
- Prisma
- SQLite
- Android
- Apple
- Expo
- Godot Engine
- Swift
- Amazon Web Services
- Microsoft Azure
- Datadog
- Docker
- GitHub
- Google Cloud
- Jenkins
- PostHog
- Sentry
- Vercel
- Drupal
- Google Pay
- Klarna
- MasterCard
- Shopify
- Squarespace
- Stripe
- Visa
- Wix
- WordPress
- ElevenLabs
- Model Context Protocol
- Ollama
- Zapier
- Figma
- Linear
- MailChimp
- Resend
- Cypress
- Playwright
- Selenium
Reliable delivery
Plan clearly. Deliver reliably.
You work directly with Dan throughout. We keep communication clear, give honest advice and plan each stage around the commercial goal it needs to support.
Clear decisions
We agree the goal, scope, timings and review points early, so everyone knows what is needed and when.
Sensible solutions
We recommend the right level of website or system for the job, keeping it dependable and straightforward to manage.
Support that lasts
Regular reviews keep delivery moving, while an ongoing working relationship makes future improvements easier to plan.
Website and software clients we have helped.
We build customer-facing websites and the software that helps businesses run behind the scenes. Here are two clients we have helped.

Website and online ordering
The Sea Chef
A customer ordering journey, administration tools and operational print workflow for an independent fish and chip shop in Hexham.
Hexham, Northumberland

Bespoke SaaS platform
TailTrack
A live booking, scheduling and client portal platform designed around the workflows of independent pet-care businesses.
Prudhoe, Northumberland
Client reviews
What our clients say about working with us.
Where we work
Based here. Working across the UK.
We are based in Prudhoe and work with clients across the UK. We can also arrange in-person meetings across Northumberland, Newcastle, Tyne and Wear and the wider North East.
Get in touch about your project.
Let us know what your business is trying to improve, even if you are not yet sure whether you need a website or a software solution.
Frequently Asked Questions
Who will I work with at LineUp Digital?
You will work directly with me, Dan Bell. I stay involved in discovery, planning, design decisions, development, testing and support. If we need specialist input, I will discuss it with you openly.
How much software experience do you have?
I started freelancing in 2016 and have ten years of experience building websites and software. Before starting LineUp Digital in early 2026, I ran Dan Bell Media and delivered smaller web projects around Prudhoe, Corbridge and Hexham.
Can we meet in person?
Yes. We work remotely with clients across the UK and can arrange in-person meetings around Prudhoe, Northumberland, Newcastle, Tyne and Wear and the wider North East.
How long does a project take?
Smaller website builds are often planned as a close, intensive collaboration over roughly a couple of weeks, adjusted around the client's needs and the content available. Software timescales depend on discovery, scope, integrations and testing requirements.
Does the relationship finish at launch?
It does not have to. We can provide managed hosting, maintenance, technical support and further improvements, based on what your business actually needs.

