01
Audit & agree
We audit your existing pages, content, links and functionality. Together, we identify what works, what causes problems and what the new site needs to achieve.
Website Redesign Newcastle
Your business may have changed significantly since your website was first built. Your website might not have.
Lineup Digital helps Newcastle businesses redesign and rebuild websites that have become dated, slow, difficult to manage or simply aren't producing the results they should.
Rather than changing things for the sake of it, we'll look at what currently works, what doesn't and where the biggest improvements can be made.
Is It Time to Redesign Your Website?
Sometimes the underlying website is fine and only parts need improving. Other times, starting with a cleaner technical foundation makes more sense. We'll help you determine which applies.
A rebuild should improve the website while keeping the useful parts your business already relies on.
- Looks noticeably dated
- Performs badly on mobile
- Takes too long to load
- Doesn't generate many enquiries
- Is difficult to update
- No longer reflects the business
- Has confusing navigation
- Relies heavily on outdated themes or plugins
- Has grown messy over time
- Doesn't support the services you now offer
What your Newcastle website redesign can cover
We separate the changes visitors will see from the content, search and technical work needed behind the scenes. That helps us agree what to keep, improve and replace.
Content and navigation
Make your services easier to understand, organise the pages and remove confusing journeys. Keep useful content and rewrite what no longer reflects the business.
Explore the serviceDesign and mobile layouts
Bring the website up to the standard of your brand, with readable content, clear actions and layouts tested on phones as well as desktop screens.
Explore the serviceBookings and online sales
Review the forms, checkout or booking journey your customers use. Plan changes carefully so important functionality is carried into the new site.
Explore the servicePlatform and integrations
Improve the existing setup or move to a more suitable platform when the requirements justify it. Check the connections your team depends on before launch.
Explore the serviceNewcastle Website Redesign Features
A website redesign can cover the visible improvements, the underlying technical work and the checks needed to move safely from the old site.
- Existing website review
- Content and page audit
- URL and redirect planning
- Modern responsive design
- Mobile usability improvements
- Admin area
- Content management system
- SEO-friendly page structure
- Metadata migration
- Internal linking review
- Performance improvements
- Image optimisation
- Accessibility improvements
- Navigation improvements
- Contact and enquiry forms
- Analytics and tracking checks
- Domain and hosting support
- SSL configuration
- Pre-launch testing
- Post-launch checks
SEO as standard
Search engine optimisation helps Google understand your website and connect it with people looking for what you offer. Some agencies focus on the design and leave search visibility until after launch. We consider both from the start.
A website can look beautiful and work perfectly on the inside, but if nobody can find it, it is like opening a great shop in the middle of the desert. Design needs a route to the right visitors.
That is why every build includes the Lineup Digital Core SEO Package: 75+ principles we use while creating your website and checking it before launch.
Once your site is live, we can build on those foundations with a focused SEO campaign around your services, customers and the searches that matter to your business.
75+
Principles behind the Lineup Digital Core SEO Package.
A consistent search foundation, built in from day one.
Built for mobile, speed and accessibility.
Getting people to your website is only the start. The experience should be fast, clear and comfortable on the screen they have in front of them.
Made for mobile
Navigation, content and forms planned for a phone, with a clear path to an enquiry, booking or purchase.
Speed that keeps people moving
Lean pages, optimised images and carefully tested journeys help customers get things done without waiting around.
Easier for more people to use
Readable text, considered contrast, clear forms and keyboard-friendly navigation make your website easier to use.
Protecting SEO During a Website Redesign
One of the biggest mistakes during a redesign is focusing entirely on appearance and forgetting what already exists.
If your current website receives organic traffic, existing URLs, content and search visibility need to be considered during the rebuild.
Where relevant, we'll review the existing site structure and make sure redirects, metadata, content and internal links are handled properly.
A new website shouldn't unnecessarily throw away the authority the old website has already built.
Our SEO and AI search service covers the wider search foundations that can sit alongside a rebuild.
Moving Away From Your Current Website Platform
If your current platform has become restrictive, we can also look at rebuilding the website using a more suitable setup.
That doesn't mean changing technology just for the sake of it.
We'll recommend the approach that makes the most sense based on what your business needs now and where it is likely to go next.
A carefully planned website rebuild
02
Plan & build
We agree the new structure and design, then build it while planning redirects, content changes and any integrations that need to move across.
03
Test & migrate
We test mobile and desktop journeys, check forms and key features, and review redirects and tracking before switching to the rebuilt site.
04
Ongoing care
After the switch, we check the important pages and journeys again. We can continue maintaining the website and improving it as your business changes.
Newcastle Client Reviews
Dan at Lineup Digital has been fantastic in helping us with a brand-new website. Dan listened to everything we required and created an in-depth, thorough website, along with monthly hosting, for a very reasonable price. Dan is very professional and knowledgeable and has assisted with driving more sales through our business via SEO. He set up an Instagram account and Google Business Profile and synced it all to our Facebook business page. Dan also assisted with advice and ideas to perfect our business page for maximum visibility. Highly recommended. This is actually the second time we have used Lineup Digital, having had a previous website designed and hosted by Dan. He is very easy to contact and deal with, and nothing is too much trouble. Thank you ☺️
Jade Graham
Elite Surface Care · Newcastle Upon Tyne & Northumberland
A nearby team for your Newcastle redesign
Based in Prudhoe, we work with Newcastle businesses and organisations across the wider North East. You deal directly with the people planning and rebuilding your website.
If your website needs a broader rethink, our Newcastle web design service covers new page planning, content and functionality. We can review the existing site together and agree how much needs to change.
Let's talk...
Tell us what you'd like to improve. Zero jargon. Zero commitment.